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Is Branding a good Career option?

Career in Branding

I think Branding is a great Career option. For me understanding Why I want to choose a Career in Branding is phenomenally more important than figuring out How to get into Branding. It had been a while since I was researching about a Career in Branding, when I came across: 

Abhik Choudhury's take!

With 9 years & 8 months of professional experience, Abhik Choudhury understands Branding. Abhik Choudhury has worked in Branding as CEO in North Star Consultancy. In Abhik Choudhury's own words, this is how Abhik Choudhury got into Branding: "After doing my Advertising and Public Relation from IIMC, I started as a copywriter in mainline advertising, handled corporate strategy for MNC's and headed a digital marketing company. I am working as CEO of North Star Consultancy." I searched Abhik Choudhury on Google and found this profile: 

Career Video on Branding

In a video, Abhik Choudhury has talked about various aspects of a Career in Branding. Abhik Choudhury started by explaining Branding as: "Branding is creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme." The video was an engaging disposition.

It was a welcome change to see the video touch upon Education as theoretical knowledge needed to excel at Branding, and not merely as Qualifications needed to enter Branding. Abhik Choudhury touches upon these in the Education section of the Video:

  • Marketing
  • Branding
  • Digital Media
  • Consumer Insight
  • Insight Mining
  • Design

Anyone aspiring for this Career needs to understand that Skill development is crucial for success.
Abhik Choudhury then explains why these Skills are essential for a Career in Branding:

  • Observation
  • Strategic Thinking
  • Creativity
  • Versatile

It is important to get an understanding of the Positives of this Career.
Abhik Choudhury believes that the following are some of the Positives of a Career in Branding:

  • New Challenge Everyday
  • Working with Company Heads
  • Networking
  • Growth Opportunities

There are a few Challenges in this Career which one needs to be cognizant of.
And, Abhik Choudhury believes that one needs to prepare for following Challenges of a Career in Branding:

  • Work Life Balance
  • Slow Rise
  • On Your Toes Profession

In the final section of the video Abhik Choudhury talks about How a day goes in a Career in Branding. This video is by far the best video on a Career in Branding, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: 

Similar Career Talks on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Career Counseling 2.0

This disposition on a Career in Branding was just the starting point of my research on LifePage. Every Career Platform in the world talks about How to get into a Career and LifePage starts first with Why you should choose a particular Career. It is an incredible platform focussed on the right topic. Do have a look at: